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A love letter to the Karoo

Welcome to Samara

Reconnect with Nature in one of South Africa's most diverse safari destinations leading an ambitious rewilding vision.

Award-winning Samara Karoo Reserve is a conservation journey on 67,000 acres of born-again wilderness in South Africa’s heart-stoppingly beautiful Great Karoo region. Founded in 1997, Samara has pioneered the rewilding of this semi-arid yet uniquely biodiverse landscape, catalysing an ambitious vision to expand the conservation estate to a 3-million-acre footprint in a Global Biodiversity Hotspot.

Today the reserve is one of South Africa’s most diverse safari destinations, comprising five vegetation biomes across strikingly varied topography, home to over 60 mammal species including the Big Five and cheetah, as well as 225 bird species. Three intimate lodges welcome guests for considered, meaningful and exceptional safari encounters.

Best Safaris in South Africa



to cherish



to fall in love with


A vision

to inspire


Top 15 Resorts in South Africa


In staying at Samara, every guest plays a role in safeguarding the landscape in perpetuity. Yet for those who visit, Samara’s magic extends beyond its conservation importance. To immerse oneself in this soulful landscape of infinite horizons is to experience a recalibration of the frantic modern mindset, a deep reconnection with Nature and a heart-lifting vision of hope for the future.

A Unique African Safari Experience

Family Safari

Nurturing eco-warriors

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Conservation Safari

Holiday with purpose

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Cheetah tracking

Unrivalled viewing on foot

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Star Bed

A magical sleep-out

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To restore the magic of the Great Karoo through rewilding & responsible tourism, in order to catalyse the healing of this landscape for the benefit of people and planet.


Our re-imagined Karoo Lodge

An elevated home away from home

The redesign of our flagship lodge retains the homestead's quintessential Karoo character while embracing a modern approach to safari living.

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Karoo wildlife experience

Intimate sightings of iconic species

The extraordinary diversity and vastness of Samara's born-again wilderness delivers an exceptional wildlife experience without the crowds.

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We are proud to be a Fellow Member of The Long Run, a collection of the world’s most sustainable nature-based travel destinations. Collectively, The Long Run members help conserve over 20 million acres of biodiversity and improve the lives of 750,000 people.

By joining the movement, we have committed to a continuous journey of improvement towards achieving a holistic balance of the “4Cs”: Conservation, Community, Culture and Commerce.

Staying at one of Samara’s lodges acts as a direct contribution to this vision.

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