These are uncertain times for all of us, not least for the travel and tourism industry. We find ourselves in uncharted waters and we can’t help but worry about what the future holds. Tourism is the lifeblood of so many communities and conservation projects across Africa. As an industry, and as a company, we have no option but to weather the storm and emerge stronger on the other side.
Our highest priority during this time will be the health and well-being of our wonderful, hard-working Samara team. We will continue to support them and their families through this temporary turbulence.
We will also take advantage of this stoppage time to return to Nature, to bask in her healing power and to reflect on the greater message of this crisis – a reminder that we are mere mortals, bit players in Nature’s grand tapestry.
We encourage those of you that can get out into Nature to do so as much as possible, wherever you are in the world. For those cooped up at home longing for Samara’s wide open spaces, or those who have had to cancel their upcoming trips to visit us, we hope you find solace in the ray of sunlight streaming through your window, in the birdsong that signals the dawn of a new day, in the wildlife that is reclaiming cities on lockdown around the globe.
Thank you Mr Ramaphosa for showing true leadership during this crisis, for making difficult decisions with compassion and a level head, for collaborating with parties across the political and business spectrum. We are proud to be South Africans, today and every day, and we are ready to play our part.
We will be thinking of all our guests, partners, family, friends and strangers near and far as we navigate these challenging times together. Stay home, stay safe, and keep dreaming of the wilderness. It will still be here, magical as ever, waiting for you to return.