The Karoo: A destination that feeds the soul

"South Africa's Karoo is one of the most serene and beautiful places on the African continent."

- BRIAN JACKMAN, THE DAILY TELEGRAPH

Never heard of the Karoo? You’re not the only one. One of South Africa’s best kept secrets, it’s only recently appeared on the radar of discerning travellers seeking undiscovered gems on the road less travelled.

The name ‘Karoo’ comes from an ancient San word meaning ‘Land of Great Thirst’. This semi-arid region at the heart of South Africa covers an area the size of Germany. Since time immemorial the Karoo has held a special place in the hearts of many South Africans, its stark and desolate beauty securing its place firmly in the pages of South African history books and novels.

"Like pilgrims and prophets of yesteryear who ventured into deserts, travellers today escape into the enormity of the semi-arid Karoo to return to the essentials of existence. Earth, water, food and fire. People come here to seek the innocence that was lost in the name of progress."

- SCOTT RAMSAY, PHOTOGRAPHER & AUTHOR

With a vastness stretching as far as the eye can see, the Karoo holds a special energy and magnetism that highlights humanity’s insignificance – the perfect antidote to the stresses of modern living. It is the kind of place that grabs hold of your heart and refuses to let go.

Explore this special landscape:

Explore our unique Karoo experiences:

Escape to a place where time stands still

Samara, the quintessential Karoo experience
Join Us